Affiliate Marketing vs. being ethical. Why I think being an honest affiliate pays off.
Affiliate Marketing is the kind of business where standards are very low. Most affiliates will recommend anything to make a sale. They will write “unbiased reviews” about product they know nothing about.
It always makes me laugh when I visit “make money online” review sites. All these guys claiming they make thousands everyday thanks to product “X” etc.
But when I take a look at their sites I know it is a lie. Their sites look crap, they are missing essential components, so I will never trust a guy who claims to make a lot of money online but cannot build a proper website or it looks he cannot afford to pay anybody to do this for him.
It easy to say: “OK I see no problem because there is 8 week money back guarantee on the product I recommend”
So, I will answer you. But how many people try to get a refund but their emails never get answered. It happens very often with products being sold on clickbank.
Most customers don’t know that it is clickbank, the payment processor, that they need to contact for a refund.
I will tell you one thing.
If you decide to be unethical just to make a quick sale you are not building a business.
This is something that took me some time to learn. But I am glad I finally did.
Let’s take clickbank for instance. You get a customer’s email every time you make the purchase.
If you recommended a crap product you will not want to contact your customera because it will get them even more pissed off.
On the other hand what I do and what most people should do is. I recommend only highy quality product that I tested or I know they are good from other source (forums, non-affiliate review sites).
What I do after the purchase I contact my customer saying that I am the affiliate who reffered them to the product and I tell them that they can contact me if they have any questions regarding the product.
I also encourage them to sing up to my mailing list so they will receive valuable info in the future.
This way I make my customers even more happy and in most cases they will buy from me in the future.
It is a win/win situation.
Your customers will feel they are not left alone and you will build your opt-in list.
Affiliate marketing can be a profitable way to make money online, so please don’t limit yourself to
making just one-time sales from every customer you get.
Being honest and ethical pays off.
Anti-Guru
Tags: affiliate marketing, affiliate marketing and ethics, make money online